Guitarist David M’ore Interview

"High Octane Blues Rock that smolders with salacious bass grooves and really irresistible beats...

Add a few portions of electrified sexually-fueled rhythm and blues with some smokin' guitar licks that spellbind the mind all the while creating mesmerizing sounds of Classic Rock.

M'ore's throaty vocals reminisce of great soulful rock legends ala Billy Gibbons, Joe Cocker, Warren Haynes, and Ritchie Havens." ~Guitarz

A mystical guitar man from a bygone era, David M’ore arrived to L.A in the early 90’s committed to alter the musical scene. Club goers and musicians begin to talk about the new kid with the virtuoso aggressive guitar style, raspy vocals, and his high energy fueled Blues-Rock tunes.
David M’ore managed to take his guitar pyrotechnics to a different level of instrumental majesty. Performing on a custom made Strat carefully modified to his specs, M’ore demonstrates his acclaimed six string technique on both originals and cover tunes. “I love to pay tribute to those who influenced me. But at the same time I like to be true to who I am,” says M’ore, whose influences include Hendrix, Blackmore, Satriani, J. Winter, Gary Moore, Albert King, and other guitar monsters.
From the beginning, traditional Blues and British Neoclassical Hard Rock played a very important role in the evolution of David M’ore style.
Born in Argentina, he picked up an old guitar that his godfather bought him for his eighth birthday and immediately began to explore vintage records. “The aggressive sound of the guitar drove me emotionally insane,” David says. “I still listen to those old records from Johnny Winter. That’s where it all began."
A born troubadour, Mr. M’ore moved frequently around the world as well as in the U.S.A before finally settling in Hollywood in 1990. After the separation of his band “Blind Hole” and refusing to accept the change of the grunge movement, he escaped to Sacramento in 1993 where he obtained a music award.
If you're a fan of excellent guitar playing, enjoy hard rock that strays towards the blues rather than heavy metal, then you'll cherish David M'ore's expressive and explosive guitar attack. David gives plenty of workout to his vibrato bar, and wah-wah with excellent results.

If you are looking for Passion, Soul, and Fire this is it! David M'ore, a man and his guitar. Today you can hear his chops in the San Francisco area with his band.

 Guitarist David M’ore Interview

Scott - Hi David, What's been up with you over the last couple years? Can you give us some kool highlights?

David - I am working on a new video and also a documentary about the last album and of course playing as many gigs as I can. I am also booking some festivals out of USA.
I know you put an album out last year... Give us the name of it, the genre and where we can buy it...

The new album is called “Passion Soul and Fire" and you can buy it here at CD Baby: or my web site:
What was the inspiration behind that album?

The inspiration has been the same Passion and love for the music as always. Sometimes I like to joke about what inspires me to start a new recording process… Remember the movie “Alien”? LOL! Well it’s just like that!  It’s like a monster that grows inside of me and needs to get out.  It is a need to exteriorize the inner voice and once the material is on a CD then the whole process of collecting new songs and ideas starts all over again. One thing I never do is to force the writing. I let the music come to me rather than trying to write something that I don’t feel.  Sometimes I play gigs where the producer or the venue tells me what type of songs they would prefer me to play. I don’t like to feel that pressure. Life is so short for not to say what we want. I think that on this record I really did what I like to do, played the songs I wanted and sounded the way I want it.

What is different about this CD in reference to your other fine recordings?

Well first of all a record is an emotional expression to me. I can’t feel today the same way I felt two years ago. It is a sense of maturity on this album in all ways. I can’t play the same song twice the same way. I don’t even like to do that. Last month I had to hire a drummer to play a festival because my regular drummer was not available and he wanted to have a song list. As much as I try I never respect the list. I am always reading the crowd and I play whatever I feel that I need to play in order to connect with them. The same applies for my gear. In exception for the 68 Fender Super Reverb, I used a completely different setup on this album compared to my previous record. 

On this album, I used four different amplifiers. Three of them were always ON.

I also was more relax. My father passed away during the recording of my previous CD “From The Other Side of The River". On top of that I was ending a relationship.

I think that my father’s death was awakening to me. I realized that life can end at any time and it is important to do those things we love while we can. Sometimes we do things to please other people or to be accepted. Passion Soul and Fire is not a Blues record only. I recorded different styles of music I truly love without boundaries of fears to not being accepted. I love Blues and it has been the foundation of my guitar playing but I am not afraid to admit that I listen to a lot of other stuff like Led Zeppelin, Deep Purple, Malmsteen, Paganini, Eric Johnson and a list of a hundred other guitar monsters. Passion Soul and Fire is who I really am.

During the writing and recording process, is there anybody that you trust that can give you honest feedback on your musical endeavor?

Normally I show up in the studio with a riff and I ask the band if they like it and if they do I feel more confident to continue working on the idea. I heard that “on the multitude of counselors, you will find wisdom” so I keep that in mind and I am always open to hear other people opinions. However, the public reaction during the shows has an important role in my decision. How they react it tells me if I am able to reach their soul with my music or not.

Years ago, I did a record that I thought it was good. In my selfishness, I was judging the songs but what I was considering challenging to play. It was very cold and not about my soul and even if technically the guitar playing was good it was locking the emotional freedom that you can hear on my last record PASSION SOUL and FIRE.

Scott - With the advent of Pro Tools, and it being more and more accessible to artists, it has changed the way bands record. Was the new album recorded in the traditional way or the new skool way?

David - I grew up listening Johnny Winter, Led Zepp, Jimi, Deep Purple, Freddie King, Alvin Lee, and lots of Blues. I also used to hear records of Paganini but all of these records were on vinyl. So, that is the sound I hear in my head and the sound that instantly I seek as a starting point. But not matter how I do it or what I use the most important is to find my own identity sound.

Pro Tools is amazing but when I record basic tracks such as rhythm guitar, bass and drums I love the sound of two inches’ tape. It’s natural and it is some honesty and integrity about the tone.

I have found some very interesting ways to use both in order to retain the warm sound of the tape and the infinite colors of the digital editing. During the recording of PASSION SOUL and FIRE I used the same old Neve Custom 80 Series 26/8/24 mixing desk with Flying Faders automation that was originally commissioned for Pete Townsend's Eel Pie Studios. This monster mix is from 1972 and it sounds as BIG as it looks. I like to keep it as real as possible. I don’t allow the rhythm session to do over dubs. I like to feel the same emotion from beginning to end of the song as if they were playing live.

Do you write all your own songs / lyrics?

Yes, I wrote all the lyrics on the last album in exception for Mistreated by Deep Purple.
How do you approach singing songs?

You mean lyrics? Oh yeah well it’s wasted time between solos LOL! Just kidding!

I never seat and say "ok NOW lets write a song". That’s not me. Most of the times the lyrics are just coming to me and I stop whatever I am doing and I write a few lines. Other times lyrics are part of things that really happen to me or things that I feel. That is mostly the case of what happened with the lyric of Passion Soul and Fire. I wanted to get away of the “common rock and blues lines” and write some lyrics. If you hear the words of “Love Again” it’s almost like a poem with music.

Scott - What type of guitarz do you play?

Mostly Fender Strats. They are all over my house. The Strat is the ultimate weapon to me. The most ergonomic guitar ever made. I change the frets on all of them and I set the bridge action myself. I always change pick ups until I get the tone I want. I spend hours working on my tone.

In the studio, I use an old Arch Top acoustic guitar from the 50s. You can hear it on the intro of “Sweet Little Baby” and “Cold Blooded”.  It’s very hard to play but it sounds magically. Almost like a resonator.

During the live shows, I play a Gibson Les Paul Standard Gold Top on a couple songs. I like the sound of the Les Paul but I pick extremely hard and even if I use strings gauge 0.11 on the Les Paul it is not enough and I have tendency overpower the instrument. The Les Paul is like a beautiful woman that I enjoy to go out with  but I know that is not for me LOL! I always go back to the Strat.

I have two Strats that are Black with white pickguard and a yellow Strat “Duck color”. The rest are all white Strats. Some times when I play live people look at them all line up on the stage and ask me why I have so many guitars if they are all the same? They all different to me. They feel different and not doubt they sound different. Just like GOD didn’t made two trees the same or two finger prints the same there are not two guitars that are the same. Once before I order a custom-made Strat neck to replace the neck on a Strat that someone ruined during a re fret job. Even if the Luthier took exact measurements of the original neck and the replacement was looking almost the same it sounded different. 

Scott - What type of amps do use in the studio vs live?

I never liked when I go to see a band and they sound totally different than the record so I try my best to sound the same in the studio than when I play live.

Obviously, every venue and every stage are different. I love to use Marshall cabs on outdoor concerts and some times that can be difficult on a small venue. The secret is to calculate the amount of air pushed by the speakers and use the right size of amp. One of the best compliments I like to hear is when someone tells me that I have the right volume and still retained the tone.

One amp I always use now is the Fender Vibro King. I have two of them. I used in the studio and live as well. On different situations, I combine the Vibro King with whatever amp I need to accomplish the “Tone Mission of the day”. In the studio I use three combinations.

A)  a Fender Vibroking- A Fender Super Reverb- 50W Marshall with 4x12.

B)   a Fender Vibroking- A Doug Sewell 50w Plexi with 2x12 Vintage 30s- 50W Marshall with 4x12 Tone Tubby speakers.

C)   a Fender Vibroking- a Doug Sewell 50w Plexi with 2x12 Vintage 30s- 50W Marshall with 4x12 Tone Tubby speakers – a Two Rock Eric Gales model.

Most of my live performances are with a Vibro King and a Marshal 50W head with a 1960 2x12 Celestion Vintage 30s

 A mystical Blues guitar player with virtuoso aggressive guitar style, raspy vocals, and his high energy fueled Blues
~ Rock tunes.

Scott - Where is your music scene and what clubs to you play?

David - I play wherever I can get a check that is enough to pay the rhythm session LOL!

I am playing more festivals lately and I always like to tour to south America at least once a year.

However I have regular gigs that are my anchor. For example, I am currently playing in all the Blues and Rock venues from Santa Rosa CA to Monterrey. The Saloon in SF, Boom Boom Room, Fenix in San Rafael, The Pocket in Santa Cruz, Downtown Joe’s in Napa, Lou’s 47, just to mention a few venues that are my regular clients in the present time. I play those venue in a regular rotation.

Do you have any advice for up and comers who want to play live?

Don’t ever do it for money reasons ONLY. Do it because you love to play and with the understanding that it will take a lot of work and sacrifice. Practice and be honest with yourself about your playing. Play with the same LOVE and PASSION when you are in front 10 people than when you are in front 10.000.

Do you tour or any upcoming tours?

I really want to go to Europe soon. I am talking to a new agent in Russia but nothing has been confirmed. I had been doing the yearly South American tour since 2009. I love to go there. They are like Hooligans! 
Nowadays with social media, YouTube and streaming service, a lot of artists deplore the fact that recorded music doesn’t sell like it used to. How do you feel about that? Has it helped or hindered you?

Social media has not helped anyone I know in the Blues or Rock scene. I am selling half of the CDs I used to sell ten years ago. The same with concerts. Lots of venues are closed now. Believe it or not the city of San Francisco doesn’t have a San Francisco Blues Festival anymore. People prefers to seat at home and search bands on you tube. I am driving four times more than 10 years ago to play each gig. Everything is free now. Is not respect for the artist. 

To me it’s nothing like a good rock concert.

I had the chance to see Iron Maiden and AC/DC together at the Irvine Auditorium and I will never forget that experience. It was the loudest thing ever and the sound was amazing. I also remember going to small clubs in Hollywood during the week to hear live bands. It was super cool. I would do everything to have that kind of music scene back. During my early 20s I had the best time in live.

Being a guitar player living in Hollywood it was like being a kid in a candy store!

But love is what we do for others not what we get from. I am going to keep playing and I am going to give to my music the best I can without to focus in the financial reward. It is important to get paid I agree but Passion is reason why I play not the money.

Do you think that’s lead to an upsurge in the live music scene?

Yes I totally agree with you.

By the way, who would you say were your biggest influences when it comes to playing guitar as a kid and now today?

Oh wow…. We would not have enough space on your page to answer that. A whole list. So I am just going to mention the ones that really put an Iron Seal on me. The one character that really shocked me the first-time I heard him was Ritchie Blackmore. I am a very melancholic romantic passionately soul and somehow I felt immediately identified with his playing. It was spontaneously perfect and all about the music. Aggressive and sweet at the same time. Alvin Lee and Ten Years after was another band that I got sick with when I was around 13 years old. I think that his performance in Woodstock was hard to duplicate. Jimi Hendrix was another guy that had an influence on me even if I always respect him enough for not try to imitate him or cover him. It is impossible. Hendrix is one the kind. The ultimate guitar showman and nobody ever will be above what he did for all of us guitar players. SRV gave me the understanding of how important it is to be honest with yourself. Even when he played fast his picking was impeccable. Besides that no other player has been so influential when it comes to “guitar tone” as SRV.

On my personal hand technique I also was influenced by Johnny Winter a lot. I learned the vibrato and the bending playing Johnny Winter records like “Nothing but the Blues” and “Johnny And Edgar Winter Live”. I got the understanding of the groove from Muddy Waters. Then I love Gary Moore, Joe Satriani, Albert King, Jimmy Page, Buddy Guy, Jeff Beck, Lonnie Mack, Hubert Sumlin, Paco De Lucia, and many others. In present time I like Eric Gales.  Now with the help of YouTube I can access in seconds’ things that in childhood I would never found.  This has created an enormous amount of information available for everyone. There are so many good players out there now.

Scott - Please give us three top musical goals you would like to achieve this year.

David - Play guitar as much as I can and continue learning, touring new places, and Exploring different possibilities with new business partners.

I also don't want to forget this... Tell us about any other things you may be in involved in or any special interest besides music that is close to your heart.

Growing Spiritually and being out there in nature. I have a hybrid dog (half wolf-half German Shepherd) and I enjoy to go out to the beach a lot. I am involved in other things helping my community but I believe on “ when you give to the needy, do not let your left hand know what your right hand is doing” so I am not going to talk about it.

After all that discussion about music and the industry, what’s the meaning of life?

Go, play guitar, eat your food with gladness, and drink your wine with a joyful heart, for God has already approved what you do. Always walk in all integrity, and always keep your chin up. Enjoy life with your wife, whom you love, all the days of this meaningless life that God has given you under the sun—. For this is your lot in life and in your toilsome labor under the sun. Whatever your hand finds to do, do it with all your might, for in the realm of the dead, where you are going, there is neither working nor planning nor knowledge nor wisdom.

I would like to thank you for your time and candor with our loyal readers and keep on fighting the good fight to bring us some awesome music.

Thank you so much for your loving kindness brother. It is an honor to share this interview with all your readers. I appreciate deeply all what you had been doing for the music that we love. Thank you also for keeping guitar music alive.

~David M’ore

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