Guitarz Forever Blog

Nov 18, Guitarz Forever Marketing and Promotions

Wed, 18 Nov 2009 02:16:08 GMT

Guitarz Forever Marketing and Promotions

Nov 11, Mortiis will be unleashing their collective demons

Wed, 11 Nov 2009 17:08:11 GMT

FREDRIKSTAD, Norway - Mortiis will be unleashing their collective demons on Holland and Belgium during a four-show jaunt to continental Europe. "We're all looking forward to going back to Holland," said band namesake Mortiis. "We haven't played there in a long time and we always had a great time there. We're also doing a couple of towns there we haven't played before, so that will be interesting as well." Following the three Dutch shows, the band will head to Belgium for the Hermes Project Event, where they will play with Clan of Xymox. Mortiis has been putting the finishing touches on "The Great Deceiver," the group's long-awaited follow-up to 2005's "The Grudge." Tracks from the record can be heard - and seen - via the videos for "Doppelganger" and "Zeitgeist" on Mortiis's YouTube channel. Mortiis also promises to preview several new songs during the live shows. "We're gearing up to release 'The Great Deceiver' at long last, and it felt like it would make sense to do a few shows before 2009 comes to an end," Mortiis said. "Shake the dust off and get back into the 'live mode,' so to speak. We obviously plan on coming back to Holland/Belgium and as many other countries as possible during 2010." Live dates are as follow: 12/16/09 Wed. Zaandam, Kade - NL 12/17/09 Thu. Basement, Watt - NL 12/18/09 Fri. Leeuwarden, Gloppe - NL 12/19/09 Sat. Hermes Project Event, O C DeVonke, Heule - BE www.mortiis.com MySpace YouTube Twitter Reverbnation MYXER.COM facebook NEWZ" Mortiis webstore: EBAY ### Mazur Public Relations, Inc. * P.O. Box 2425 * Trenton, N.J. 08607 * USA Tel: (609) 448-7886 www.mazurpr.com

Nov 10, London LeGrand Has Done It Again ???

Tue, 10 Nov 2009 14:28:58 GMT

Nov 7, LYNCH MOB -- Listening Party Preview next week

Sat, 07 Nov 2009 00:32:20 GMT

Want to hear the new record? Listening Party Preview next week Hear the whole new Lynch Mob record - "Smoke & Mirrors" for one whole week. The listening party preview starts next week. That's Nov 9th - 16th. Just stop by our myspace (myspace.com/lynchmobrocks) and alL the tracks will be in the player. Don't forget to tell us what you think and pick up a copy of "Smoke and Mirrors" on iTunes or in stores.

Oct 25, SOULS OF WE (FEATURING GEORGE LYNCH) SKELETON KEY OFFICIAL VIDEO

Sun, 25 Oct 2009 15:39:26 GMT

Oct 23, Angus Young

Fri, 23 Oct 2009 14:40:00 GMT

Angus Young

Oct 12, Zoom G2G Multi-Effects Pedal

Mon, 12 Oct 2009 07:30:37 GMT

Zoom G2G Multi-Effects Pedal

Oct 8, Line 6 Variax 700 Electric Guitar With Tremolo

Thu, 08 Oct 2009 11:52:41 GMT

Line 6 Variax 700 Electric Guitar With Tremolo

Oct 4, GUITAR, everything and anything about GuitarZ

Sun, 04 Oct 2009 09:10:39 GMT

Free Guitar Lessons for beginning players. Free advise accessories and gear. Highly organized web-site for your musical information and retail. Guitars for ever!

Oct 4, Radial Bones R800-7110 Texas Overdrive Guitar Effects Pedal

Sun, 04 Oct 2009 09:05:05 GMT

Radial Bones R800-7110 Texas Overdrive Guitar Effects Pedal

Oct 3, Upgrading to Guitar Tracks Pro 4

Sat, 03 Oct 2009 09:46:49 GMT

Upgrading to Guitar Tracks Pro 4

Oct 2, Dunlop KH95 Kirk Hammett Signature Crybaby Wah Guitar Effects Pedal

Fri, 02 Oct 2009 21:25:21 GMT

Dunlop KH95 Kirk Hammett Signature Crybaby Wah Guitar Effects Pedal

Oct 2, ESP LTD ALEXI-600 Electric Guitar white

Fri, 02 Oct 2009 09:26:11 GMT

ESP LTD ALEXI-600 Electric Guitar white

Aug 16, Moody Scott EPK

Sun, 16 Aug 2009 03:35:51 GMT

Moody Scott EPK

Aug 16, Moody Scott's Song List

Sun, 16 Aug 2009 02:57:58 GMT

Moody Scott's Song List

Aug 15, Legendary Moody Scott

Sat, 15 Aug 2009 07:52:06 GMT

Legendary Moody Scott

Aug 15, Moody Scott CD Review

Sat, 15 Aug 2009 07:46:37 GMT

Moody Scott CD Review

Aug 4, Tribute To Stevie Wonder

Tue, 04 Aug 2009 09:19:02 GMT

Tribute To Stevie Wonder

Jul 31, writing music

Fri, 31 Jul 2009 21:45:25 GMT

Writing Music

Jul 1, Music Reviews

Wed, 01 Jul 2009 12:31:10 GMT

Music Reviews

May 23, Carl Verheyen CD Review

Sat, 23 May 2009 11:53:44 GMT

Carl Verheyen CD Review

Apr 26, Souls of We

Sun, 26 Apr 2009 14:17:13 GMT

Souls of We

Apr 16, Souls of We featuring George Lynch

Thu, 16 Apr 2009 23:19:11 GMT

Souls of We featuring George Lynch

Apr 10, Ear Protection For The Guitarist

Fri, 10 Apr 2009 10:54:16 GMT

Ear Protection For The Guitarist

Apr 2, Fret Board Knowledge

Thu, 02 Apr 2009 21:29:36 GMT

Fret Board Knowledge

Mar 30, EVH Van Halen Aint Talkin Bout Love Guitar Lesson

Mon, 30 Mar 2009 21:10:36 GMT

EVH Van Halen Aint Talkin Bout Love Guitar Lesson

Mar 25, The Jimi Experiece

Wed, 25 Mar 2009 04:48:51 GMT

The Jimi Experience

Mar 20, Controlling Your Guitar

Fri, 20 Mar 2009 02:03:03 GMT

Controlling Your Guitar

Mar 19, HARD WORK - PERSERVERANCE - DEDICATION

Thu, 19 Mar 2009 16:32:22 GMT

Hey all you Guit-Box players out there... It's ol' Riff once again bringing you some GREAT NEWZ... I'm now working with the Legendary Guitarist George Lynch and his camp. I will be doing whatever is called for... but mostly PROMO WORK and getting his name out there along with his new band "Souls of We"... Please check 'em out on myspace. Souls Of We I am so PUMPED... my energy level hasn't dropped in a week... LOL!!! So see, if you work hard at what you love... you too can live your dreamz... Peace, Riff George Lynch Interview in ALL ACCESS MAGAZINE CLICK HERE TO READ... DON'T MISS IT !!!

Mar 16, AmpliTube Intros The Official Fender? Software Amplifier and Effects Suite

Mon, 16 Mar 2009 17:32:28 GMT

AmpliTube Intros The Official Fender? Software Amplifier and Effects Suite

March 2009, Modena, Italy IK Multimedia and Fender Musical Instruments Corporation are proud to announce that AmpliTube Fender is now shipping!

AmpliTube Fender is the only official Fender amp and FX software suite, with a selection of 45 of the most sought-after classic and modern Fender guitar and bass amps, cabinets, stompboxes and rack effects of all time (including must-have masterpieces like the 65 Twin Reverb, 59 Bassman LTD, 57 Deluxe, 64 Vibroverb Custom, 65 Deluxe Reverb, Vibratone, Super-Sonic, Metalhead, Fender Blender, Phaser, Fuzz-Wah and many others).

AmpliTube Fender is the result of two years of intense collaboration between the tone-gurus at Fender and the software and audio experts at IK Multimedia. For the first time, the more ...

Mar 13, Promoting Smooth Jazz in the Changing Landscape of Terrestrial Radio and the Internet

Fri, 13 Mar 2009 01:55:54 GMT

MUST READ: I hope you have time to read this and view the video link below... Deborah Lewow Forum: Promoting Smooth Jazz in the Changing Landscape of Terrestrial Radio and the Internet Deborah Lewow Deborah Lewow has more than thirty years experience in music promotion, mostly in the jazz genre. She is former Vice President of Jazz Promotion for Warner Brothers Records, and currently operates her own Atlanta, GA-based company, A/ rtist + R/ adio + T/ our + S/ ervices, where she represents artists working in smooth jazz. Click for Interview Here First things first.... Where are your consumers at? The old world music business is gone !!!! One thing is for sure in this crazy business, the music and the fans arent going away. Find the people who care about your music, passive radio isnt going to do it.... The artist must optimize everything and anything that is unique about him and his/her music. Find a brand or find a record company who has a brand of artists like Mascot Records, or Shrapnel Records, Boosweet Records, or like Alligator Records, etc. This creates a branding umbrella of other great artists. This also creates collaborations between artists on the same label to get compilation CDs too. Spend your money on finding where your consumers are by where they are shopping and utilize the new internet technologies and tools to do just that. Such as; using community sites like MySpace, YouTube, Facebook, etc. to seek out your fans and drive them to your monetary sites. Description: In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow talks about the changing roles of terrestrial radio and the internet, and the unique challenges of reaching smooth jazz listeners in todays marketplace. Related topics include marketing budgets, promotion strategies, and the popularity of MySpace.

Mar 5, Video Shoots and Studio Gigs

Thu, 05 Mar 2009 16:12:47 GMT

Video Shoots and Studio Gigs

Mar 5, Marketing Mind Check - Part 2

Thu, 05 Mar 2009 15:17:33 GMT

Marketing Mind Check Before launching into the market plan, and just in case the above list doesnt fully resonate with where you are curently, here are some key questions to ask yourself at this important juncture: ___ Have you analyzed the total market for your product or service (that is, your primary, secondary and referral markets)? Do you know which features of your product or service will appeal to different market segments? ___ In forming your marketing message, have you fully described how your product or service will benefit your customers? ___ Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them? ___ Have you decided which media you will use in your marketing campaign? ___ What will the role of the internet be in your marketing? ___ Have you planned any special sales promotions? ___ Do your marketing materials mention any optional accessories or added services that consumers might want to purchase? ___ What type of customer service or support do you offer after the sale? ___ Have you obtained all necessary paperwork and metadata (if applicable) you need? ___ Is your packaging likely to appeal to your target market? Have you created different packaging for different markets? ___ If your product is one you can patent, have you done so? ___ How will you distribute your product? ___ Can your product or service be digitized, and what kinds of new challenges does this present? ___ Have you prepared job descriptions and operaton plans for all of the employees, contractors and interns needed to carry out your marketing plans? Once youve answered the above to your satisfaction, you can feel free to move on to writing your plan. First, some cautions about plans: Plans are provisional documents and not the final word they are always in draft form. Plans are maps to help get you to your destination in the most costeffective way possible. Maps, however, are not the territory; therefore, Plans should be flexible so they can adapt to shifting circumstances ongoing plan review is normal and crucial to undertake at least once every two weeks normally, and every day during a campaign.

Mar 2, Article:Music Success Formulas

Mon, 02 Mar 2009 02:58:00 GMT

Article: Music Success Formulas

By Jeffrey P. Fisher

It seems people want to know a magic formula to fame and fortune in the music industry. I could be flippant and just say hard work, talent, and dumb luck. While those three notions often do result in success, they do not tell the whole story. Promotion is the key to success in today's music industry. And the primary components to successful promotion are reputation, relationships, and knowledge. Developing and leveraging these three concepts will help you achieve the goals you've set for yourself. How do you build a reputation, cultivate meaningful relationships, and use knowledge to your best advantage? These three formulas can help........

Feb 23, Mapping Out Your Marketing Plan pt. 1

Mon, 23 Feb 2009 04:35:12 GMT

Mapping Out Your Marketing Plan(s) Its never too late in fiction or in life to revise. Nancy Thayer This is your opportunity to braid together all the different strands of marketing. After reading through this topic, you are now in the enviable position of understanding the key foundations of successfully marketing your music products and services. You now: understand the essence of marketing; discern the important trends affecting your industry; have taken stock of your skills, values and priorities; clarified, set and wrote down goals for yourself and your products; figured out your compelling desires, your inner and outer resources, And the opportunities currently presenting themselves to you; explored and evaluated possible niches for your product or service; identified and articulated your own unique market niche; developed a preliminary budget for reaching your market; explored the various inlets and outlets for what youre marketing; and inventoried the best possible routes for reaching your niche market.

Dec 13, Pillars of Rock

Sat, 13 Dec 2008 03:05:50 GMT

Pillars of Rock

Dec 10, Ace Guitarist Rob Metz

Wed, 10 Dec 2008 02:38:01 GMT

Ace Guitarist Rob Metz

Dec 8, JP Cervoni EPK

Mon, 08 Dec 2008 11:21:03 GMT

JP Cervoni EPK,

Nov 13, Finding Distribution for your Music

Thu, 13 Nov 2008 09:26:32 GMT

Finding Distribution for your Music

Oct 21, LYNCH MOB Cutting New Tracks

Tue, 21 Oct 2008 07:56:05 GMT

LYNCH MOB Cutting New Tracks

Oct 16, The career of guitarist George Lynch

Thu, 16 Oct 2008 07:24:27 GMT

The career of guitarist George Lynch

Oct 10, The Strat King Carl Verheyan

Fri, 10 Oct 2008 21:52:56 GMT

The Strat King Carl Verheyan

Oct 5, George Lynch Recording Adeline

Sun, 05 Oct 2008 09:53:18 GMT

George Lynch Recording Adeline

Oct 4, George Lynch's Randall Module

Sat, 04 Oct 2008 01:21:20 GMT

George Lynch's Randall Module

Sep 24, The Guitars of Randy Rhoads

Wed, 24 Sep 2008 16:13:21 GMT

Please check out my good friend Gerry's article on the Guitars of Randy Rhoads... Gerry just so happens to be Legendary Guitarist George Lynch's Guitar Tech... Awesome Job on this very in-depth and intuative piece. The Guitars of Randy Rhoads Enter to Win! Lynch Rig Giveaway Contest ends November 17, 2008. One entry per person. For more information, Lynch Rig Giveaway

Sep 19, George Lynch Guitars

Fri, 19 Sep 2008 11:40:25 GMT

George Lynch's Guitars,

Aug 29, The artists are the brands, and entertainment is the main attraction.

Fri, 29 Aug 2008 11:28:44 GMT

A record label is not usually a brand in its own right. The few exceptions ECM Records, Def Jam, Motown, Shrapnel Records, and perhaps Blue Note- prove the point. The artist and the record label are two entirely different things. It is the artists work that everybody is interested in, while the labels identity, standing, and cache is a lesser concern for most fans especially if the label is the label of a large corporation. Nobody buys Britney Spears CD because BMG (formerly Zomba Records) puts it out, and few people cherish Columbia Records (Sony Music) because its the home of Santana. Prior to the 1920s, nearly every artist distributed their music with their feet, (the ol shoe-leather express), determining who could listen to them by where they chose to perform. Artist, from medieval traveling minstrels to early Vaudeville acts, knew their audiences personally, and interacted with them in many ways. They provided entertainment in the sitting rooms of manor houses, in churches, dances, plays, fairs, clubs, operas, street parties, birthdays, funerals, weddings, and other events. Music was not about packaging, distribution, or product sales, it was about live entertainment. But despite the productization of music that the record industry created, most people still place the greatest value on their connection to an artist. We cherish particular artist because they are purveyors of feelings, special moments, experiences that we value. We create all manors of subliminal interactions with artist to whom we get attached. We track their whereabouts, we consider every work they put out, and we study the liner notes. We harbor deeply personal ties to them, often subconsciously, which is the prime reason for the strong economic pivot position of an artist. That Puts The Artist In A Position Of Great Power!!! More to come.... www.futureofmusicbook.com

Aug 28, Why Havent You Reached Your Music Career Goals

Thu, 28 Aug 2008 09:24:24 GMT

Why Havent You Reached Your Music Career Goals

Aug 26, Panic Cell Interview

Tue, 26 Aug 2008 11:55:07 GMT

Panic Cell Interview, Luke Bell, heavy metal music, bands, tours, concerts, myspace, ESP guitars,

Aug 20, The record business is not the same as the music business

Wed, 20 Aug 2008 07:31:30 GMT

The record business is not the same as the music business. This is a very important distinction to make. Many of us have been accustomed to thinking of the whole industry based on a simple formula: volume in CD sales = value of the industry. That is, fewer CD sales results in lower value. That is the myth, because, in fact, the record industry is a mere slice of the overall music industry pie-and many of the other slices are not even known to the average music fan. Music and event merchandising, concerts and touring, and live entertainment in general account for some $25 billion globally, while music publishing is a $12 billion business, approximately. Further, according to sources in Pollstar, Billboard, and Music Week, record companies make nearly $2 billion every year in special products, such as give-away CD sets, corporate marketing items, and various business-to-business licensing activities. What this means is that a musician does not have to be a recording artist or a performer to thrive in todays music industry. It means that you may be, at different times, a songwriter, lyricist, performer, band member, entertainer, promoter, entrepreneur, fashion designer, producer, teacher, or small business manager. Being a creative in the music business often means wearing several hats, doing several things at the same time, and picking up new skills on the fly. The sum of the income streams from various activities make up the musician professionals compensation-and, of course, to be a successful musician, one must be an entrepreneur by nature, and operate as a business. So, yes, the record business is suffering, but the music industry as a whole is alive and well. www.futureofmusicbook.com More to Come...