Facebook Advertising Strategy 1 Collect an Email



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Facebook advertising strategy 1: Collect an email
 
$20.00 a day / $200.00 FB AD campaign.


A.) Split-Testing Pictures

B.) Split-Testing Ad Copy
 
I have been doing some research on Facebook Ads as of late because I have seen and heard about all these online entrepreneurs having allot of success with some simple but smart marketing advise and techniques using Facebook Ads as their main source of income. ... You can live anywhere in the world and as long as you have electrical power, a computer / cell phone, and or WI-fi, you can sell your business to the world. Your office could be your nearest coffee shop, etc.
 
This is the first time in history the average "Joe" can compete with the big corporations if done correctly. In the past, if you ran an AD on the radio, billboard, or classifieds, you didn't get the best matrix for your money. However, with Facebook, you get solid numbers that you can tweak and dial up or down money-wise as needed. EVERYTHING IS TRACKED AND MEASURED...
 
Facebook advertising is a big and growing business: companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. That’s an increase of 47 percent (Nearly $3 billion) from the same period in 2016.
 
Why advertise on Facebook?
 
At last count, more than two billion people were using Facebook. And those users are highly engaged with the content posted on the network: More than 800 million people like something on Facebook every single day. They say the average Cell phone holder looks at their Facebook page on average every 20 minutes.
 
Of course, when it comes to getting the biggest bang for your advertising buck, too large an audience can actually be a bad thing. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Fortunately, Facebook offers multiple layers of targeting, so you can focus your Facebook ads on exactly the right audience for your business to maximize ROI.
 
***Note: Facebook will reward you if your Ads are highly targeted and perform well. You get a lower cost per click. However, if you are selling ice to Eskimos or women shoes to men, then you will be penalized because you are making Facebook look bad w/ pesky ads no one wants in their Facebook feed. Your click through rate will be bad as well each click will cost you much more money...
 
We’ll get into the specifics of targeting Facebook ads later on in this post, but for now keep in mind that Facebook’s huge, global audience combined with the ability to target your ad by demographics, location, interests, and behaviors allows you to access the exact people who are most likely to want to buy your products or services.
 
Need more convincing? Consider this: 95.8 percent of social media marketers worldwide said Facebook provides the best ROI of all social platforms.
 
Facebook advertising strategy 1: Collect an email
 
$20.00 a day / $200.00 FB AD campaign.
 
When launching a Facebook add campaign, you will want to run multiple ads and split test each one. You will want to know your Audience as well. There are tricks and tips on Hacking your competitors followers as well using the Facebook Ads Manager. Start with a narrow audience and then broaden it slowly by adding one interest category at a time.  See video tutorial below >>>
 
For example, you could start with an audience specifically interested in “Napa Valley wine tours” and then broaden after a few weeks, adding “wine tasting,” “food and wine,” and so on. That way, you’ll have a good idea of what’s moving the needle. “Always test different types of targeting to find the best audience for your products. Experiment with interest categories, friends of followers, and website audience lookalikes. Run them in separate ad sets to determine which is the top performer.”
 
If you have a local business, you can target your audience by zip or postal code. This is also helpful if you know a particular city or neighborhood converts well.
 
Your Main Goal is to get folks off of Facebook and into your Sales Funnel. The landing page should be simple but effective. This page needs to convert. You want that email address. You get more bang for you buck per click through cost. You can can keep advertising to these new customer over and over again for free if done correctly.
 
Use a Facebook Pixel
 
A Facebook pixel is a small piece of code that can have a big impact on your Facebook advertising campaigns. Once you place the code on your website, it will allow you to track conversions, re-market to people who have viewed a product on your website, and create lookalike audiences.
 
Week 1 - Campaign One
 
1.) Write a compelling "call to action" AD Copy for people to read in your Facebook Ad. You want to do FOUR Subsets Ads for split-testing keeping the AD Copy the same On all FOUR Subset ADS. More horses in the race the better the outcome.
 
2.) Find four good pictures that will attract your ideal customer. Do some research... see what your competitors on Facebook are doing to get a sense of the type of AD you are looking for. I like using Amazon.com to see who my competitors are and then use the Facebook AD Tool to find their audience. You want to keep your Audience as narrow as possible.
 
3.) Run all four FB Ads for a Week, and see what FB AD did the best. Testing Small and scaling big is the goal here.
 
Week 2 Campaign Two
 
1.) Take one of the four ADs that performed the Best during that week and Use that Image and Copy to do three more Version (subsets) of the "AD Copy" keeping the same image. And then, split test these Ad Copies for a Week. The AD that does the best is your the AD you will use until you create more subsets to keep increasing you revenue, audience, and email addresses.
 
Question: Ok, $200 spent... What should I get from all this?
 
Answer: You now have an AD Copy and Picture that will perform the best for your money.





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